CURATED IS BACK!
This March 2018 running alongside the Virgin Australia Melbourne Fashion Festival (VAMFF), you’ll find a collection of Australia’s emerging fashion labels across THREE Melbourne pop-up spaces.
CURATED @ VAMFF
Running March 5-10 on the VAMFF Plaza alongside the Shop the Runway activation, you'll find an exclusive Curated pop-up with some of your favourite emerging labels. Catch a runway show, explore the plaza festivities AND have a chat with some of the Curated crew.
WHERE | Royal Exhibition Building, 9 Nicholson St, Carlton VIC
WHEN | March 5-10, Open 5:30pm - 11:00pm daily. *Note 5.30-6.30pm is priority access for Visa card holders and VAMFF members only
THE LABELS | Autark, Natalija, A.BCH, Mndatory, Harlow, MAUDE Studio, Lois Hazel, Vincent Li
CURATED @ JOHNSTON ST
Running March 1 - April 1, with a rotation of new labels taking over the space each week!
WHERE | 27-29 Johnston Street, Collingwood VIC
WHEN | March 1 - April 1, open Mon-Fri 10am-6pm, Sat 10am-5pm, Sun 11am-5pm
THE LABELS | Oneiric, Millicent Elizabeth, Mr Willo, Harlow, Kholo, Salty Fox, Allora, Gehrich, Avila, Magpie Goose… And More!
CURATED @ ST. COLLINS LANE
Curated | Work Shop at St. Collins Lane is continuing! The live studio residency means you can see the designers in action; from design conception, pattern making, sampling and production through to the shop floor.
WHERE | Level 1 St.Collins Lane, 260 Collins St, Melbourne VIC
WHEN | Feb-April 2018, Shopping Centre hours.
THE LABELS | Scott Benedictine, Mndatory, A.BCH
MORE THAN JUST A POP-UP.
Curated is a unique program from the Australian Fashion Council (AFC) built to support our local emerging labels on their journey to become robust and sustainable businesses. We want them to grow and thrive.
As part of the Curated program, labels participate in direct industry mentoring, a series of business development workshops and exciting retail activations. Thanks to a host of industry collaborators, what our labels gain is immeasurable. Experience, exposure, opportunity and a chance to connect with shoppers and build a solid foundation as they grow their business.
MEET. CONNECT. SHOP.
Meet the labels, connect with their stories and of course, shop their incredible ranges. Take your time, say hello, and get to know the future of Australian fashion!