Fashion Business

Opportunity | Fashion Equipped

Opportunity | Fashion Equipped

Melbourne-based fashion consultancy, Fashion Equipped are the masterminds behind the ‘Start Your Fashion Business’ (SYFB) online learning programme, designed to equip upcoming fashion business owners with the skills to successfully launch and run their own fashion business. Fashion Equipped have a series of exclusive offers for AFC and Curated members…

MEET | Lambert + Associates

MEET | Lambert + Associates

Ahead of their International Sales Seminar at this year’s MBFWA, we caught up with Lambert + Associates’ Market Manager & Retail Expert; Odette Rushton.

Opportunity | Attend Hong Kong Fashion Week 2019

Opportunity | Attend Hong Kong Fashion Week 2019

The Hong Kong Trade Development Council (HKTDC) are inviting AFC Members to attend Hong Kong Fashion Week for Spring/Summer, which will be held at the Hong Kong Convention and Exhibition Centre from 8-11th July 2019.

Designers Abroad Spotlight | AMXANDER

Designers Abroad Spotlight | AMXANDER

For our first Designers Abroad spotlight we caught up with Rong Jake Chen, Co-Creative at AMXANDER, to discuss the brands success in Asia and how Australian fashion is being perceived internationally…

STRATEAS CARLUCCI | AFC Flagship

STRATEAS CARLUCCI | AFC Flagship

We were thrilled to announce earlier this year, that we’d be undertaking a new project; AFC Flagship, and that we’d be kicking things off with local Melbourne label Strateas Carlucci! AFC Flagship connects our renowned designers with temporary retail spaces to call their own, and tell their brand story. Thanks to support from the prestigious shopping destination St. Collins Lane, AFC Flagship came to life this March 2019…

Case Study | iDA Australia & Helen Kaminski

AFC CASE STUDY

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iDA Australia & Helen Kaminski

World Mode Holdings (WMH) group is a total solutions company for the fashion and cosmetics industry in Japan, and has the largest market share of fashion and cosmetics retail job placements in Japan.

In 2018, WMH established a subsidiary in Australia called ‘iDA Australia’ to focus on recruitment in the Australian fashion market. iDA provides high quality, well-trained and hard-working staff to Australian fashion businesses.

Read about iDA’s successful work with the Helen Kaminski brand below…

Yuri.jpg

“Here is our candidate Yuri who has been working at Helen Kaminski since October 2018, after being introduced through iDA.

Yuri had been working at clothing store in Japan for 9 years before she came to Australia. She was an area manager, and she loved where she was. But she also wanted to challenge herself with something new, so she decided to move to the Gold Coast to study English in 2017. After completing an 8 month English course, she wasn’t completely satisfied with the life in Australia, as she couldn’t seem to get any retail jobs on the Gold Coast. There were no chances to apply her skills and the study she had completed in her real life.  

After receiving an email from iDA Japan, who were looking for candidates to work in Australia, Yuri applied for the program. Once she passed an English test checked by iDA, Yuri had a Skype interview with the manager at the Helen Kaminski Sydney store. She researched in advance and practiced a lot. Due to her effort, she got the job! She received positive reviews from the manager in terms of her experience, her attitude and her English level. She was really excited to join the project to build her career in Australia.

Once she started working at Helen Kaminski in Sydney, she was surprised that the Australian customer service was completely different from the Japanese way. She witnessed many Japanese tourists at the store, so she applied Japanese hospitality when she served Japanese customers and applied Australian way to other customers. Her attitude is always Japanese style such as punctual, hard-working and polite. After a few months, she has been highly evaluated by the store manager and all of other staff members, which lead them to extending her contract for 3 more months!

The following is Yuri’s interview, where she talked about her experience;

“Firstly thank you so much for giving me such a great opportunity. The whole experience has allowed me to grow a lot. I couldn’t be happier that I work at Helen Kaminski in Sydney!

I became confident around dealing with customers from all over the world. And now I know Australian culture and fashion. I would like to contribute to both the Japanese fashion industry and the Australian fashion industry in the future by making use of this experience. To begin with, I want to learn more about fashion management. I am especially interested in staff education and trainings for growing high skilled global talents!

My plan after going back to Japan is to get a manager job through iDA Japan, and build my career in the fashion industry!”


WANT TO KNOW MORE?

To find out more about IDA’s recruitment project and whether you can be involved as a retailer, reach out to Sayoko Hiruma (Manager at iDA Australia) at hiruma@wmh.co.jp.


Fashion Equipped Announces New Social Media Coaching Programme + Partnership With WGSN

Fashion Equipped Announces New Social Media Coaching Programme + Partnership With WGSN

Fashion Equipped Announces New Social Media Coaching Programme + Partnership With WGSN! The new year is in full swing at Fashion Equipped, with some very exciting announcements which are set to make this year the best one yet for the fashion consultancy team…

AFC in Hong Kong | The Melbourne Fashion Showcase

AFC in Hong Kong | The Melbourne Fashion Showcase

Last December saw a delegation of Melbourne fashion and design businesses showcase at Hong Kong’s Business of Design Week, coming together to form the Melbourne Fashion Showcase, thanks to Creative Victoria. The AFC were thrilled to be part of the trade mission, and see so many of our amazing members represented and recognised by an international audience. A big thank you to all who made it possible and a shout out to our friends in Hong Kong who made it such a memorable experience. Here are some of the highlights!

Looking Back... AFC in 2018

Looking Back... AFC in 2018

This November saw our first Annual General Meeting as the Australian Fashion Council since the earlier merging of the two former entities… and what a long way our organisation has come! A big thank you to all who have been part of this journey, and to those who made it along to the AGM held in Sydney, where we heard from our AFC Board Co-Chairs Edwina McCann and John Condilis, Board Director Simon Stewart, and our CEO Dave Giles-Kaye. Now that we are at the end of the year, we wanted to take a moment to reflect on some of the highlights from 2018, and take a look at what projects are on the AFC horizon…

Meet | Helena Dong

Meet | Helena Dong

This month we catch up with Helena Dong, this year’s winner of the MFW Student Award! The RMIT Fashion Graduate’s collection blew us away, merging tailored design componants with a digital ‘choose your own adventure’ twist…

AFC at Paris Fashion Week 2018

AFC at Paris Fashion Week 2018

Early in October, on the last day of Paris Fashion Week 2018, a diverse group from the Australian and French fashion industries collected at the Australian Embassy in Paris, generously hosted by Ambassador Brendan Berne.

Start Your Fashion Business!

Start Your Fashion Business!

Planning, launching and scaling a fashion business can be consuming, confusing and expensive. Coming up with an idea is the easy part, but building a business involves a strategy, a plan, and great connections. Fashion Equipped was founded with a single objective in mind – to expose the ‘blind spots’ business owners experience when starting their own fashion business.

SOURCING EXPO | JOIN AFC AT STAND E39

SOURCING EXPO | JOIN AFC AT STAND E39

IT'S BACK! Returning to Melbourne this November 20-22 2018, the International Sourcing Expo brings the world to you. The Australian Fashion Council will be in amongst the action at Stand E39!

The Melbourne Fashion Showcase | HK BoDW 2018

The Melbourne Fashion Showcase | HK BoDW 2018

The largest-ever international presentation of Victorian fashion is set to showcase in Hong Kong this December as part of Hong Kong Business of Design Week (HK BoDW), Asia’s premier design event! Running from the 1st-9th, the ‘Melbourne Fashion Showcase’ will see over 50 Victorian designers across three exhibitions and two showcases.