Ahead of their International Sales Seminar at this year’s MBFWA, we caught up with Lambert + Associates’ Market Manager & Retail Expert; Odette Rushton.
AFC CASE STUDY
iDA Australia & Helen Kaminski
World Mode Holdings (WMH) group is a total solutions company for the fashion and cosmetics industry in Japan, and has the largest market share of fashion and cosmetics retail job placements in Japan.
In 2018, WMH established a subsidiary in Australia called ‘iDA Australia’ to focus on recruitment in the Australian fashion market. iDA provides high quality, well-trained and hard-working staff to Australian fashion businesses.
Read about iDA’s successful work with the Helen Kaminski brand below…
“Here is our candidate Yuri who has been working at Helen Kaminski since October 2018, after being introduced through iDA.
Yuri had been working at clothing store in Japan for 9 years before she came to Australia. She was an area manager, and she loved where she was. But she also wanted to challenge herself with something new, so she decided to move to the Gold Coast to study English in 2017. After completing an 8 month English course, she wasn’t completely satisfied with the life in Australia, as she couldn’t seem to get any retail jobs on the Gold Coast. There were no chances to apply her skills and the study she had completed in her real life.
After receiving an email from iDA Japan, who were looking for candidates to work in Australia, Yuri applied for the program. Once she passed an English test checked by iDA, Yuri had a Skype interview with the manager at the Helen Kaminski Sydney store. She researched in advance and practiced a lot. Due to her effort, she got the job! She received positive reviews from the manager in terms of her experience, her attitude and her English level. She was really excited to join the project to build her career in Australia.
Once she started working at Helen Kaminski in Sydney, she was surprised that the Australian customer service was completely different from the Japanese way. She witnessed many Japanese tourists at the store, so she applied Japanese hospitality when she served Japanese customers and applied Australian way to other customers. Her attitude is always Japanese style such as punctual, hard-working and polite. After a few months, she has been highly evaluated by the store manager and all of other staff members, which lead them to extending her contract for 3 more months!
The following is Yuri’s interview, where she talked about her experience;
“Firstly thank you so much for giving me such a great opportunity. The whole experience has allowed me to grow a lot. I couldn’t be happier that I work at Helen Kaminski in Sydney!
I became confident around dealing with customers from all over the world. And now I know Australian culture and fashion. I would like to contribute to both the Japanese fashion industry and the Australian fashion industry in the future by making use of this experience. To begin with, I want to learn more about fashion management. I am especially interested in staff education and trainings for growing high skilled global talents!
My plan after going back to Japan is to get a manager job through iDA Japan, and build my career in the fashion industry!”
WANT TO KNOW MORE?
To find out more about IDA’s recruitment project and whether you can be involved as a retailer, reach out to Sayoko Hiruma (Manager at iDA Australia) at email@example.com.
Last December saw a delegation of Melbourne fashion and design businesses showcase at Hong Kong’s Business of Design Week, coming together to form the Melbourne Fashion Showcase, thanks to Creative Victoria. The AFC were thrilled to be part of the trade mission, and see so many of our amazing members represented and recognised by an international audience. A big thank you to all who made it possible and a shout out to our friends in Hong Kong who made it such a memorable experience. Here are some of the highlights!
The largest-ever international presentation of Victorian fashion is set to showcase in Hong Kong this December as part of Hong Kong Business of Design Week (HK BoDW), Asia’s premier design event! Running from the 1st-9th, the ‘Melbourne Fashion Showcase’ will see over 50 Victorian designers across three exhibitions and two showcases.
The largest-ever international presentation of Victorian design will be showcased at Asia’s premier design event, Hong Kong Business of Design Week (BODW) this December 2018 and we, the Australian Fashion Council, are thrilled to be a part of it!
Charith Amarasinghe, Associate Director Business Development at Efic, is no stranger to helping Australian fashion businesses get the finance support they need to take on international growth. Working closely with Australian industry leaders he’s seen what it takes to become an international success.
Australian Fashion brands are now being recognised internationally and it seems the time is right to take advantage of the originality and quality of the design talent in this country. AFC Member Dean World Cargo recognise the need for a co-ordinated approach to exporting and providing an end-to-end solution for fashion and lifestyle exporters, particularly in the small to medium sector.
The Australian Fashion Council has officially wrapped up its Designers Abroad London Showroom 2018, supported by The Woolmark Company, UK Department for International Trade (DIT), British Airways, Department for Foreign Affairs (DFAT) and AMP Capital.
On Saturday 17th February, the AFC and KITX held an intimate cocktail reception at Australia House in London to celebrate sustainability in fashion and the AFC Designers Abroad London Showroom.
The event was co-hosted by Kit Willow of KITX and renowned stylist Rebecca Corbin-Murray, along with AFC Board Director and Editor-in-Chief of Vogue Australia, Edwina McCann. The evening also featured special guests The Hon. Julie Bishop, Australian High Commissioner for the United Kingdom, Mr. Alexander Downer, and fashion designer & British Business Ambassador, Anya Hindmarch.
The evening featured an Australian inspired menu by Kiwi & Roo paired with a selection of Handpicked Wines, which included a Romance Was Born x Handpicked Rose collaboration. Guests caught a glimpse of the new collection by KITX in collaboration with The Woolmark Company, featuring fine Australian merino wool and displayed on Bonaveri biodegradable mannequins.
The evening also marked the opening of the AFC Designers Abroad Programme for London Fashion Week, supported by The Woolmark Company, UK Department for International Trade, Department for Foreign Affairs, AMP Capital and British Airways. The five day showroom at London Fashion Week was hosted at 180 The Strand from February 16 to 20 and featured Pared Eyewear, Manning Cartell, We Are Kindred and the 2016/17 International Woolmark Prize womenswear regional winner for Australia/New Zealand, Harman Grubiša.
The showroom was the seventh Australian Designers Abroad event, previously held in Paris and New York, attended by a variety of global retailers, media and industry players. Launched by the AFC in 2015, the initiative strives to build the profiles of talented Australian designers during international fashion weeks, cementing reputations and growing stockists aboard. Previous showrooms have been held in the fashion capitals of Paris and New York.
To find out more about the designers who were on the programme click the button below, and stay tuned for our editorial shot on the streets of London via our Instagram @AusDesignersAbroad.
Designers Abroad is supported by the Australian Government through the Australian Cultural Diplomacy Grant Program of the Department of Foreign Affairs and Trade (DFAT).
The Australian Fashion Council (AFC), together with partners UK Department for International Trade (DIT) and British Airways, are proud to announce Manning Cartell, Pared Eyewear, We are Kindred and the 2016/17 International Woolmark Prize womenswear regional winner for Australia/New Zealand, Harman Grubiša, as the four successful fashion labels to join the AFC London Designers Abroad Showroom 2018, supported by The Woolmark Company.