AFC Member Julia Van Der Sommen, Director of Sample room is a 25-year industry veteran. Noticing a shift to greater awareness of the provenance of clothes through her Melbourne-based ethically-accredited business, Sample Room. Ms Van Der Sommen has created a new tech product with her team that she believes will change the way designers and manufacturers approach development.
"From Country to Couture" celebrates the marriage of Aboriginal and Torres Strait Islander contemporary fine art and high-end fashion. The success of the textile design movement in remote Indigenous communities has led to exciting collaborations with well known Australian designers. This year, DAAF are proud to present two spectacular shows on August 7th…
Meet The Fashion Advocate, one of the largest online retailers for 100% ethical Australian and New Zealand fashion. After five years advocating for ethical and sustainable fashion online, The Fashion Advocate is now opening a retail boutique in Melbourne's Bayside to further support Australian and New Zealand fashion, beauty and lifestyle brands. Applications to stock in-store with The Fashion Advocate are now open.
Meet Flaunter, the online platform making it easy for brands to reach bigger audiences. Save time and scale your PR efforts with image management, sample tracking, media lists and reporting all in the one tool. Flaunter is where brands and media come together to create, connect, and collaborate. To celebrate the ongoing collaboration, Flaunter have a series of exclusive offers just for our AFC members!
Discover the unique space from A.BCH as part of AFC Flagship, featuring 'Momentary Field', an installation collaboration with Art Director, Marsha Golemac. UN – DYED is both a temporary store and exhibition and will be open to the public for a limited time, from June 23-30, 2019 at Emporium Melbourne.
This year’s MBFWA saw an innovative showcase from AFC members Pared Eyewear in collaboration with Handpicked Wines! Hosted at the iconic Handpicked Cellar Door in the heart of Sydney, the event saw the launch of a number of exclusive designer collaborations for the Australian duo Samantha Stevenson and Edward Baker…
AFC CASE STUDY
iDA Australia & Helen Kaminski
World Mode Holdings (WMH) group is a total solutions company for the fashion and cosmetics industry in Japan, and has the largest market share of fashion and cosmetics retail job placements in Japan.
In 2018, WMH established a subsidiary in Australia called ‘iDA Australia’ to focus on recruitment in the Australian fashion market. iDA provides high quality, well-trained and hard-working staff to Australian fashion businesses.
Read about iDA’s successful work with the Helen Kaminski brand below…
“Here is our candidate Yuri who has been working at Helen Kaminski since October 2018, after being introduced through iDA.
Yuri had been working at clothing store in Japan for 9 years before she came to Australia. She was an area manager, and she loved where she was. But she also wanted to challenge herself with something new, so she decided to move to the Gold Coast to study English in 2017. After completing an 8 month English course, she wasn’t completely satisfied with the life in Australia, as she couldn’t seem to get any retail jobs on the Gold Coast. There were no chances to apply her skills and the study she had completed in her real life.
After receiving an email from iDA Japan, who were looking for candidates to work in Australia, Yuri applied for the program. Once she passed an English test checked by iDA, Yuri had a Skype interview with the manager at the Helen Kaminski Sydney store. She researched in advance and practiced a lot. Due to her effort, she got the job! She received positive reviews from the manager in terms of her experience, her attitude and her English level. She was really excited to join the project to build her career in Australia.
Once she started working at Helen Kaminski in Sydney, she was surprised that the Australian customer service was completely different from the Japanese way. She witnessed many Japanese tourists at the store, so she applied Japanese hospitality when she served Japanese customers and applied Australian way to other customers. Her attitude is always Japanese style such as punctual, hard-working and polite. After a few months, she has been highly evaluated by the store manager and all of other staff members, which lead them to extending her contract for 3 more months!
The following is Yuri’s interview, where she talked about her experience;
“Firstly thank you so much for giving me such a great opportunity. The whole experience has allowed me to grow a lot. I couldn’t be happier that I work at Helen Kaminski in Sydney!
I became confident around dealing with customers from all over the world. And now I know Australian culture and fashion. I would like to contribute to both the Japanese fashion industry and the Australian fashion industry in the future by making use of this experience. To begin with, I want to learn more about fashion management. I am especially interested in staff education and trainings for growing high skilled global talents!
My plan after going back to Japan is to get a manager job through iDA Japan, and build my career in the fashion industry!”
WANT TO KNOW MORE?
To find out more about IDA’s recruitment project and whether you can be involved as a retailer, reach out to Sayoko Hiruma (Manager at iDA Australia) at email@example.com.
This November saw our first Annual General Meeting as the Australian Fashion Council since the earlier merging of the two former entities… and what a long way our organisation has come! A big thank you to all who have been part of this journey, and to those who made it along to the AGM held in Sydney, where we heard from our AFC Board Co-Chairs Edwina McCann and John Condilis, Board Director Simon Stewart, and our CEO Dave Giles-Kaye. Now that we are at the end of the year, we wanted to take a moment to reflect on some of the highlights from 2018, and take a look at what projects are on the AFC horizon…
With 8 retail stores across Victoria and NSW, including their newly opened Chapel Street concept store in Melbourne, we caught up with Nique’s Creative Director, Nadia Jones!
Get to know the finalists for this year’s Student Award at Melbourne Fashion Week; Hannah Berry, Lucy Broomhall, Navarone Johnson, Nigel Vogler! The award acknowledges the top five student collections which demonstrate excellence in research and development of fashion design, innovation, construction and potential to contribute to the future growth of the industry. We're thrilled to support the award alongside the City of Melbourne and búl.
The largest-ever international presentation of Victorian fashion is set to showcase in Hong Kong this December as part of Hong Kong Business of Design Week (HK BoDW), Asia’s premier design event! Running from the 1st-9th, the ‘Melbourne Fashion Showcase’ will see over 50 Victorian designers across three exhibitions and two showcases.
The largest-ever international presentation of Victorian design will be showcased at Asia’s premier design event, Hong Kong Business of Design Week (BODW) this December 2018 and we, the Australian Fashion Council, are thrilled to be a part of it!