We were thrilled to announce earlier this year, that we’d be undertaking a new project; AFC Flagship, and that we’d be kicking things off with local Melbourne label Strateas Carlucci! AFC Flagship connects our renowned designers with temporary retail spaces to call their own, and tell their brand story. Thanks to support from the prestigious shopping destination St. Collins Lane, AFC Flagship came to life this March 2019…
Last December saw a delegation of Melbourne fashion and design businesses showcase at Hong Kong’s Business of Design Week, coming together to form the Melbourne Fashion Showcase, thanks to Creative Victoria. The AFC were thrilled to be part of the trade mission, and see so many of our amazing members represented and recognised by an international audience. A big thank you to all who made it possible and a shout out to our friends in Hong Kong who made it such a memorable experience. Here are some of the highlights!
With 8 retail stores across Victoria and NSW, including their newly opened Chapel Street concept store in Melbourne, we caught up with Nique’s Creative Director, Nadia Jones!
The largest-ever international presentation of Victorian design will be showcased at Asia’s premier design event, Hong Kong Business of Design Week (BODW) this December 2018 and we, the Australian Fashion Council, are thrilled to be a part of it!
The debut of Tuxedo Melbourne for business and technology in fashion is set to deliver real and raw case studies of disruption in the industry.
The purpose behind Tuxedo is to communicate innovative stories to an audience of retailers, technologists and creatives, kickstarting a movement for innovation amongst the community.
In 2016, the Australian fashion industry was valued at 28.5billion dollars. This valuation is increasing year-on-year, the hand of the retailer is being forced by customers to become more relevant and technology-forward.
Through these conversations, our aim is to help fashion business owners navigate their way into an innovative mindset, and in turn deliver exceptional experiences for their shoppers.
We'll be hosting an AFC Stand at this year's Melbourne Retail Festival, from Wednesday 28th - Thursday 29th, at The Australian Events Centre. The premium fashion trade event will host 150+ fashion, accessory and footwear brands showcasing their latest collections, along with a free series of retail business workshops and seminars.
Come by Stands 3-6, have a chat to the AFC team about our programs and get to know a handful of our incredible members that will be joining us, including; Artisans of Fashion, Sample Room, Dean World Cargo, Full Circle Fibres, Fashion Equipped, Ethical Sourcing Agency, Phillips Ormonde Fitzpatrick (POF) and SURFACE 1°22!
We’re excited to partner up with Moral Fairground — an organisation that promotes fair, ethical, and sustainable business practices — for their Fair@Square Ethical Lifestyle Festival happening on December 2 (Saturday) from 11am to 9pm at Federation Square. This is a fantastic opportunity for the best ethical brands to make their products available to an anticipated walk-thru crowd of 50,000 right in time for Christmas!
Looking to host events in Melbourne next year? The City of Melbourne's Event Partnership Program (EPP) is now accepting applications for events in the first half of 2018.