AFC MEMBER SPOTLIGHT
Dora Staszko | Director and Co-Founder
This week we caught up with AFC Member Dora Staszko, the director and co-founder of Sydney based leather accessories label YASKULSKY...
TELL US A LITTLE ABOUT YOUR BACKGROUND AND WHAT BROUGHT YOU TO THE WORLD OF FASHION?
We all grew up in Europe in the spirit of art and savvy fashion taste, thanks to our parents and grandparents. Our Grandfather was a great tailor. Each year, he used to design with us magnificent furs for cold Eastern European winters, encouraging our passion and desire for premium fashion styles, even at a young age. I remember spending ours with him in his workshop as a young girl.
The relationship between each of us is very close, we are all creatives. Starting our careers in business before landing in fashion, we were in a secure world. But too many times we asked ourselves “wouldn't it be great if…”
The temptation to express ourselves in fashion was bigger than the fear of failure. This is how Yaskulsky has been brought to life! Using the background in manual art and business we built our label. Then we started the process of creative work.
HOW DID 'YASKULSKY' COME TO BE? WHAT IS YOUR VISION FOR THE BRAND?
We were searching for an idea that would be different from other brands. Seeing the gap in the global market for custom-made, luxury pieces, delivered in peer-to-peer services, Yaskulsky was born.
We started with the big idea. It was 2016, and what I knew about the fashion industry was that it's not limited to dressing nicely. Fashion is an art of self expression, especially with accessories... this is a serious modern art.
In our case, each design is based on the structure of the story we want to tell, sometimes there is a specific personality or muse behind the inspiration. As a woman I always keep in mind an element of pragmatism, however it's not only about carrying things around.
Precious leather, combined with excellent craftsmanship, promises to look as good decades later as it did the day it was first worn. It is not about a trend or season, Yaskulsky pieces are meant to be collected.
WHAT DREW YOU TO LEATHER & ACCESSORIES SPECIFICALLY? TELL US ABOUT YOUR DESIGN AND MANUFACTURING PROCESS...
Our handbags are inspired by generations.
Our family was always into fashion... and our parents installed in us that how you present yourself is important. Our grandfather is a tailor, he has an unmatched prowess with a needle and a thread... and as we grew up we began designing handbags.
Designed in the US and Australia, we begin each collection with a concept and hundreds of sketches.
We have done a lot of research regarding manufacturing. At the initial stage we had a big collection of samples which didn't meet our expectations. Then we decided to move our production process to New York, where we've found a high quality of craftsmanship.
We carefully select leathers from our trusted suppliers to provide a truly bespoke and couture approach, bringing each Yaskulsky bag to life.
Every Yaskulsky line is developed in limited series by talented artisans. We work hand in hand with our team in New York to develop patterns from sketches that incorporate all elements; leathers, trimming, hardware. All samples and final pieces are created in our artisan’s atelier in New York and with our skilful production partners from New Jersey.
WHAT DOES ‘AUSTRALIAN’ FASHION/STYLE/DESIGN MEAN TO YOU?
We have an international background, and it is very hard for us to see Australian fashion in isolation. Experiencing how fast information is going around the world, and witnessing the strengthening of the global market, we see all these influences in Australia. Some of them are adopted and become 'the trend' while others are ephemeral and pass with every new season. The openness of Australian fashion, and acceptance of foreign influences allow us to experiment with a discerning customer and compete with successful peers.
RECOMMEND 5! WHO/WHAT/WHERE ARE YOUR LOCAL TEXTILE & FASHION GO TO’S?
1. I really adore the array of ‘For Artists Only’, a little boutique in Rose Bay, and its lifestyle pieces with the highest calibre luxury.
2. Also Grace boutique in Melbourne is not only a shopping destination but the promise of fulfilment for all discerning clients.
3. I admire the style and fashion savvy of my favourite Sydney based journalist Anne Maree Gale. I am a devoted fan of her blog What Every Woman Needs.
4. Regarding the lifestyle which goes hand in hand with Yaskulsky philosophy I like the feeling of Little Miss Corporate IG profile. The go to destination for corporate ladies looking for combination of business, every day and after-hours style tips.
WANT TO FIND OUT MORE?
Head to the Yaskulsky website below, follow their story on Instagram at @yaskulskybags, or get in touch via email@example.com