MELBOURNE FASHION TO BE CELEBRATED ON A GLOBAL SCALE IN HONG KONG
The largest-ever international presentation of Victorian fashion is set to showcase in Hong Kong this December as part of Hong Kong Business of Design Week (HK BoDW), Asia’s premier design event! Running from the 1st-9th, the ‘Melbourne Fashion Showcase’ will see over 50 Victorian designers across three exhibitions and two showcases...
MELBOURNE DESIGNERS FRONT AND CENTRE
The international spotlight will be on Melbourne as the event’s official Partner City, presenting an unprecedented opportunity for Melbourne’s most influential fashion designers, and emerging brands, to tell their story to the world.
Melbourne will send its most outstanding design masters and influential fashion business figures to Hong Kong where they can use the valuable platform to exchange ideas, network and explore new business opportunities.
The Victorian Government, through Creative Victoria, is supporting the mission to promote local fashion into a global marketplace.
“This is an incredible platform to showcase Melbourne’s design strengths to an audience of potential collaborators and trade partners and we are proud to be backing our designers to take on the world.” – Martin Foley, Minister for Creative Industries
INTRODUCING THE MELBOURNE FASHION SHOWCASE
The Melbourne Fashion Showcase at 7 Mallory Street, Wanchai, will include jewellers, fashion designers, costume, shoe and textile designers, artists and makers. With;
Our AFC Curated program will see seven Melbourne labels; A.BCH, Gehrich, Guerilla Theatre Brand, Lois Hazel, MAUDE Studio, Mndatory and Vincent Li showcasing their latest collections at Mallory St. The space will celebrate Melbourne design, from locally sourced and made, to bespoke tailoring, to sustainably minded textiles, to hand embellishments and artist collaborations.
AFC Curated will also be hosting a retail pop-up at the PMQ Building, where visitors can shop a capsule collection from each of the Melbourne labels alongside Hong Kong-based independent designers. This marks the beginning of an ongoing program to foster collaboration between designers from each city.
‘Recognition’, a First Peoples Fashion Exhibition, will feature the work of six designers and a fashion film, curated and produced by Melbourne based creative director Philip Boon, and shot in Hong Kong by award-winning film and animation director Helen Clemens. The film will launch at BoDW, featuring First Peoples models set against the city’s iconic backdrop, drawing parallels to Melbourne’s own urban design culture.
WE ARE LUXURY
An exhibition of nearly 40 leading artisans and makers, who represent a ‘new luxury’, born in Melbourne. Handpicked by creative stylist Virginia Dowzer, designers such as Martin Grant, Toni Maticevski, Jason Grech and Linda Jackson will be on show. This exhibition will amplify Melbourne’s sub-culture and thriving trade of bespoke creation and unique design.
SO, WHAT IS FASHION?
RMIT University’s School of Fashion and Textiles, a world-renowned educational leader whose graduates can be found working for Dior, Alexander McQueen and Louis Vuitton, will present their exhibition, ‘Fashion territories; so, what is fashion?’ from their Bachelor of Fashion (Design) (Honours) and Master of Fashion (Design) program students.
GREAT SOUTHERN STYLE
Kangan Institute and the Textile and Fashion Hub will present the exhibition ‘Great Southern Style – Mindful Australian Design’ showcasing its design and millinery prowess. Incorporating sustainable techniques and mindful design, this theme explores all things Australian, from the beauty of the expansive landscapes to the unique flora and fauna.
THE FASHION ASIA FORUM
In addition to the exhibition program, the FASHION ASIA Forum, facilitated by Virgin Australia Melbourne Fashion Festival (VAMFF) CEO Graeme Lewsey, will feature Melbourne speakers including designer Bianca Spender; owner and director of Frank Body, Jess Hatzis; MD of Marketing & Events at David Jones, Rachel Trew; and stylist, Kate Gaskin.
WANT MORE ?
Stay tuned for updates on the AFC Curated showcase and AFC Member activities!
FOR FASHION MEDIA ENQUIRIES AND IMAGE REQUESTS PLEASE CONTACT KATE & CO:
Kate Evans | 0408 128 290 | firstname.lastname@example.org
Claudia Hackworth | 0417 012 512 | email@example.com