Meet | The Fashion Darling

Member Spotlight | The Fashion Darling

Want to launch and grow your fashion label? TFIA would like to introduce you to The Fashion Darling, a new initiative by TFIA Members Stace & Co with a focus on fashion business and marketing.


Vanja Stace is a Sydney based fashion marketing consultant and business coach with global clients. Through her marketing agency she witnessed a growing number of designers inquiring about launching or growing their own label and saw the need for an online education platform with a focus on fashion business, marketing, pricing and PR.

“It didn’t matter if they spent 4 years at fashion school or if they were self taught, they all had this in common – they weren’t sure how to create a business. Fashion schools and incubators didn’t teach them certain processes and as a result they weren’t sure how to launch or grow. Many labels can’t afford $2,000+ for a coaching program so I created The Fashion Darling School of Business to help even more people succeed in their business.” Vanja Stace, Director


Since its launch, The Fashion Darling has taught students from around the world and seen great success in their businesses. The course is a 6 week online course and offers lifetime access with templates, worksheets, hours of video interviews with fashion industry professionals (agents, buyers, distributors, overseas production agents, designers, bloggers, influencer agency directors and more). The course covers fashion specific Branding, Pricing, Sales, Marketing and Business Management topics.

In 2015 The Fashion Darling won the international Fashion Entrepreneur Award and can be seen in Vogue Australia, Fashion Journal, Clique and Country Style magazines.


The Fashion Darling are NOW taking enrollments for their six week course, kicking off on the 1st of February. Want to find out more? Head on over to thier website for more details and enrolement -

They also have a great Instagram feed going if you'd like a daily dose of Fashion inspo -  @the_fashion_darling

Thanks for reading!