M/FW Student Collections Runway and Award | 2019

M/FW Student Collections Runway and Award | 2019

Congratulations to all the incredibly talented designers who featured in last Sunday's Student Collections runway at Melbourne Fashion Week. The AFC were once again thrilled to support the M/FW Student Award, with this year’s winner Chelsea Subala announced on the night!

AFC AT PFW SS20

AFC AT PFW SS20

Paris Fashion Week will see a host of AFC Members showcasing in runways and trade events this September. The AFC will also be hosting a series of exclusive industry events during the week to celebrate our local designers and facilitate networking opportunities. With special thanks to The Woolmark Company, the Australian Embassy in Paris, Creative Victoria, The Community, Handpicked Wines and Four Pillars Gin. Here’s a look at some of the incredible local designers you’ll find in the global spotlight…

AFC AT NYFW SS20

AFC AT NYFW SS20

New York Fashion Week will see a host of AFC Members showcasing in runways and trade events this September. The AFC will also be holding a series of exclusive industry events during the week to celebrate our local designers and facilitate networking opportunities. With special thanks to Bluestone Lane, The Woolmark Company, the Australian Consulate-General in NYC, jac + bean, Handpicked Wines and Four Pillars Gin…

Finding the Perfect Match...

Finding the Perfect Match...

This year has seen the launch of some new fashion collaborations including Saint Laurent and Havaianas, Neuw Denim and jewellery designer, Holly Ryan and Gorman and Indigenous artists from the Mangkaja Art Resource Agency Centre.  These pairings give emerging designers much-needed exposure, allow existing labels to experiment and attract new customers and in some cases, make a meaningful contribution.  It’s vital that the parties share the same values, vision and goals for the collaboration.  To avoid a messy break up, it’s critical that the parties see eye-to-eye on legal matters.

AFC | Indigenous Fashion Update

AFC | Indigenous Fashion Update

The recent Darwin Aboriginal Art Fair (DAAF) and From Country to Couture runway held in August this year has once again highlighted the incredible talent of our Indigenous designers and artists, along with the broader impact that opportunities in the Fashion industry can have for Indigenous communities. The event also saw the announcement of an exciting Industry initiative moving ahead in this space; The Inaugural National Aboriginal Fashion Awards to be launched in Darwin next year.

Can Artificial Intelligence Take Over Buying?

Can Artificial Intelligence Take Over Buying?

As an industry notoriously driven by intuition, luxury retailers are beginning to turn to artificial intelligence (AI) for demand-planning and inventory management. By mining social media, a host of AI start-ups are using user-generated content to track the rise and fall of fashion trends.

Introducing | Pattern Room by Sample Room

Introducing | Pattern Room by Sample Room

AFC Member Julia Van Der Sommen, Director of Sample room is a 25-year industry veteran. Noticing a shift to greater awareness of the provenance of clothes through her Melbourne-based ethically-accredited business, Sample Room. Ms Van Der Sommen has created a new tech product with her team that she believes will change the way designers and manufacturers approach development.

City of Sydney Supports Emerging Fashion Labels | Recap

City of Sydney Supports Emerging Fashion Labels | Recap

Over the last few months City of Sydney supported the Australian Fashion Council to put on a series of workshops catered to emerging fashion labels and designed to support growth of these early stage businesses in the industry.


Knock it Off | Protect Your Brand From Rip-offs

Knock it Off | Protect Your Brand From Rip-offs

Your business’ intellectual property is a valuable asset worth protecting. When knock-offs of your product enter the market, it is important to understand your intellectual property rights and enforcement options. These may include sending a cease and desist letter to the infringer and seeking removal of its product listings from online marketplaces.

Fashion X Technology with Havas | Event Recap

Fashion X Technology with Havas | Event Recap

Last month The Australian Fashion Council partnered with Havas and Oracle to continue an event series designed to bring our industry fresh insights, while also connecting industry members for the exchange of new ideas at the intersection of fashion and technology.


MEET | Handpicked Wines

MEET | Handpicked Wines

If you’ve been to an AFC event or two, you may have noticed us serving Handpicked Wines! The team at Handpicked have been a long time supporter of ours, and the fashion & design sector. We thought it was time to introduce you to some of the people behind our favourite wine, so here’s Imogen Hayes their Global Marketing Manager, to answer a few questions…

From Country to Couture | Meet the Designers

From Country to Couture | Meet the Designers

"From Country to Couture" celebrates the marriage of Aboriginal and Torres Strait Islander contemporary fine art and high-end fashion. The success of the textile design movement in remote Indigenous communities has led to exciting collaborations with well known Australian designers. This year, DAAF are proud to present two spectacular shows on August 7th…

Vend's Retail Benchmarks 2019

Vend's Retail Benchmarks 2019

Is the Australian retail scene is doing well? Vend sure think so, and they have the numbers to prove it. In Vend’s recent Retail Benchmarks Report, the company analysed the data of thousands of Australian retailers over the last financial year (April 2018 - March 2019) to surface key insights into their revenues, transactions, and customers... See how your business stacks up.

Hong Kong Export Session | Meet the Speakers

Hong Kong Export Session | Meet the Speakers

AFC are thrilled to be working with HKTDC to bring a Hong Kong Export Session to Sydney this July! Get to know some of the speakers and organisations involved…

The Fashion Advocate | Opportunity for AFC Members

The Fashion Advocate | Opportunity for AFC Members

Meet The Fashion Advocate, one of the largest online retailers for 100% ethical Australian and New Zealand fashion. After five years advocating for ethical and sustainable fashion online, The Fashion Advocate is now opening a retail boutique in Melbourne's Bayside to further support Australian and New Zealand fashion, beauty and lifestyle brands. Applications to stock in-store with The Fashion Advocate are now open.

Meet | Thread Harvest

 Meet | Thread Harvest

We caught up with Davyn de Bruyn, managing director of Thread Harvest, to hear a bit about where he sees the industry changing, and how Thread Harvest is constantly adapting to offer the best product to their customers while advocating for a more transparent and socially conscious fashion industry.

Flaunter | Opportunity for AFC Members

Flaunter | Opportunity for AFC Members

Meet Flaunter, the online platform making it easy for brands to reach bigger audiences. Save time and scale your PR efforts with image management, sample tracking, media lists and reporting all in the one tool. Flaunter is where brands and media come together to create, connect, and collaborate. To celebrate the ongoing collaboration, Flaunter have a series of exclusive offers just for our AFC members!